Turning curiosity into action isn’t easy.
We needed to hook complete beginners and keep them coding, day after day.
The experience had to be welcoming, simple, and motivating enough to turn casual interest into real momentum.
Coding Week was a five-day live event created to inspire beginners in the Italian market to take their first real steps into coding.
Designed around live lessons and real-time community support, it built momentum toward a key moment: the Open Day, where interest turned into commitment.
Active leads through targeted email and paid campaigns
Participants in live sessions
New members in Boolean Discord community
New student enrollments within six months
EVENT LANDING PAGE
Coding Week proved how powerful simple, intentional design can be.
By focusing on clarity, confidence, and community, we helped complete beginners go from hesitant to hands-on in just a few days.
I learned that
Lowering friction drives first-time engagement
Visual consistency builds faster trust
Inspiring users (not pressuring them) creates lasting relationships
This experience reinforced my belief that great design isn't about adding more — it’s about making the next step feel obvious, exciting, and achievable.